Topic 3: From Farm to Fork

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It was wonderful to be joined by Jason Freeman for a conversation that brings insights from his experience running a farmer owned co-op & organic retail brand which address the challenges of bringing fairer and more transparent connections between organic food producers and consumers.

Jason is the founder and CEO of ‘Farmer Direct Organic’.

We discuss why our current large scale systems of agriculture and food supply create a barrier for transitioning to more sustainable farming approaches, along with the obstacles it causes for consumers who are seeking food choices that are healthy for themselves and nature.

We also learn of Jason’s journey in creating a farmer owned co-operative, the values and approaches that brought it success, and his later move to his current business ‘Farmer Direct Organic’.

For a further breakdown of this discussion see the timestamps below, and use the references section to find further We Are Carbon episodes that explore the topic of transitioning food supply.